LinkedIn Confidence Online

Make a bigger impact and attract the right people to your LinkedIn profile | taught by Sherry Bevan

Course description

LinkedIn Confidence gives you bite-sized videos and worksheets to help you create a powerful LinkedIn profile that enhances your brand (personal and professional) and builds your online community. You want to get noticed and make a bigger impact in order to attract the right people and the right opportunities to your profile, whether you are looking for a career move, the next freelance contract, speaking opportunities or potential new clients.

Maybe you joined my LinkedIn Challenge ...

Maybe you signed up to my LinkedIn Challenge and got left behind (or didn't start), you've read articles, bought a course, or asked a friend because you know LinkedIn is something you 'should' do but you keep putting it off.

Perhaps you just don't know where to start but you've heard there are 467M users on LinkedIn, 94% of recruiters use LinkedIn to vet candidates and your LinkedIn profile shows up in Google searches (regardless of how complete it is).

In the past I've signed up to a challenge and didn't get beyond Day 4 or bought a course and not even started it. Either I've not put the time aside or not got fully engaged even though I know it's important. Then I'm cross and frustrated with myself because I have wasted time or money (or both).

  

What you really want is for the right opportunities to come looking for you ....
.... speaker invites, contract offers, career opportunities or business leads.

Even though I've been teaching and training LinkedIn to lawyers and other professionals since 2007, until recently my own profile was very basic.

Ooops ... it didn't even mention my book. Or that I was speaker. Doh!

As soon as I made a concerted effort to update my profile, use LinkedIn more consistently and strategically, suddenly it all clicked into place.

I started getting invites to appear on Sky News. I was asked to join a work-life balance roundtable at Legal & General. A former work colleague from 20 years ago (!) got in touch when his employer (one of the challenger banks) wanted help to implement their Women in Finance Charter strategy.

The 3 keys

I had discovered the 3 keys to attract the right people AND the right opportunities to your profile: consistency, authenticity and strategy.

I created this course with you in mind. I'm going to show you the strategies I use myself as a women's leadership coach and that I share with my clients (ambitious women in the City and business owners). 

I'm going to tell you what to do AND how to do it. I'll share tools and strategies to keep it simple.

You'll get:

  • Expert support and feedback on your profile
  • Focus on your career and business goals
  • Opportunity to ask questions, get inspired and grow in confidence
  • Knowledge to showcase your skills, talents and experience
  • Understanding of what employers & clients expect
  • An effective LinkedIn strategy going forward
  • Clarity on your personal and professional brand
  • Personal and group accountability


Here's how it works ...

  • Five core modules to cover Creating the Foundations, Strengthening Your Brand, Building Your Community, Showcasing Your Expertise and Designing Your Strategy.
  • Bite-sized videos, worksheets and checklists.
  • Small group for personalised attention
  • Personalised workbook to download and record your ideas, insights and actions to take forward.
  • Closed Facebook group to ask questions, get inspired, celebrate your successes and keep the momentum going.
  • BONUS!! Five live Q&A calls starting Tuesday 10 October for 5 weeks, one Q&A per module

This beta LinkedIn Confidence online covers everything (and more) from the Challenge plus my best LinkedIn strategies and ninja tactics. For the beta, numbers are limited (there's only so much feedback I can deal with). And you get lifetime access to the course. 

In return, I will ask you for feedback and a testimonial (assuming you love the course!

Get in quick because you missed the real bargain of getting all this for just £97.

Total package worth £432 (course £197 + bonus £235) for just £147 saving you £285.


Frequently asked questions

  • I don't have a profile yet, does that matter? The course assumes you have a LinkedIn profile. If you don't, it's really easy to get started. Get the basics done now (here's something I've written for you) and use the course to maximise your investment.
  • My clients are on Facebook (Pinterest, Instagram, Twitter ....), should I do LinkedIn too? That depends on where your target audience hangs out. It's perfect for you if you are employed (even if not jobhunting), or you work with the corporate sector or small businesses. I can recommend social media trainers who specialise in other networks. Though if your audience is on Twitter, LinkedIn is a great place to continue conversations.
  • I'm employed and not currently jobhunting. Does that matter? Absolutely not. Your LinkedIn profile and your professional network are essential tools in your career toolkit. Discover how to make your profile work hard for you whether for networking, client referrals or speaking opportunities.
  • What if I don't know who I want to attract to my profile? The course assumes that you know who you want to attract however Module 2 explores your personal brand and values to get even more clarity. 
  • I'm a recent graduate, is this course for me? Congratulations on graduating. This course is aimed at people with career or business experience. So it might not be right for you. Check out what LinkedIn provides for students.
  • What if there's something missing from the course? I've tried to include everything that I think is relevant however LinkedIn introduces new features every year. If there's something missing, let me know and if I think it's a good fit, I'll create new content and add it in, all included in the price. 
Sherry Bevan
Sherry Bevan
Chief Confidence Officer

My name is Sherry and I am the founder of The Confident Mother, an independent coaching practice.

A former Global Head of IT Service in an international law firm, I now work with women in technology and women in professional or financial services (so mostly in the City) to help them get clarity on career, confidence and leadership.

After more than 25 years of leadership in technology, I set up my own business in April 2012. After being made redundant from the law firm in 2009, I was headhunted to set up the UK operations for a leading legal technology outsourcing company.

Technology is in my DNA

I grew up with technology and have worked with, in and around technology all my life. I’m not a geek (though some people say I am) but I amd smart and clever when it comes to technology. It’s in my DNA.

My Dad worked for IBM most of his working life. When I was a child, my parents never bought me drawing paper or colouring books because my Dad just brought home reams and reams and reams of computer printouts. I’m showing my age … you remember those big computer printouts in films from the 70s? I’ve been visiting server rooms (or ‘machine’ rooms) since the age of 10 when I used to go with my Dad to some of his big clients.

And that’s why LinkedIn is so easy and straightforward for me. I don’t just use it … I use it strategically. That’s my gift – to think strategically.

Work is one of the five key confidence elements

The Confident Mother, (and there’s a story around the business name too), is based on my philosophy that in order to be confident, it’s about focusing on five key elements: contribution, wellness, work, family and the feminine.

Most clients want to start with the WORK element. And a key part of that is networking. Today, LinkedIn is THE place for online networking in the corporate sector. It was back in 2007 that I started teaching lawyers HOW and WHY to use LinkedIn to build business and develop expert authority.

Confession time

Even though I’ve been teaching and training LinkedIn to lawyers and other professionals for 10 years, until recently my own profile was very basic. Pretty embarrassing given that I help clients get strategic on LinkedIn.

My profile didn’t even mention I’d published a book. Or that I was speaker. Doh!

As soon as I made a concerted effort to polish my profile, use LinkedIn more consistently and get strategic rather than a scattergun approach, it all clicked into place. I started getting invites to appear on Sky News. I was asked to join a work-life roundtable at Legal & General. A former work colleague from 20 years ago (!) got in touch when his employer (one of the challenger banks) wanted help to implement their Women in Finance Charter strategy.

I had discovered the 3 keys you need to attract the right people to your profile.

That’s why I get so cross and frustrated

When I'm on LinkedIn now, I get so cross and frustrated when I look at other people’s profiles. Ugh, their headline. Ugh, no photo. Ugh, the summary is practically empty. Ugh, why no mention of quantifiable achievements? It's been driving me nuts.

So of course when you work with me one-to-one or as part of my Leadership Confidence programme, I will critique and review your LinkedIn profile. I usually offer one-to-one LinkedIn coaching and a profile review as an Early Bird bonus for my programmes. But for those thinking, “I don’t need all the career coaching pieces” or “I’m not ready for the Leadership Confidence programme”, I wanted to offer the LinkedIn piece on its own, if that’s the missing piece that’s stopping you from doing what you want.

Simples

So that’s why a women’s career and leadership coach offers you LinkedIn coaching and training to attract the right people and the right opportunities to your profile. Technology is in my DNA. Work is one of your five key confidence elements. In order to get work confidence, you need to network. And LinkedIn is THE place for corporate and business networking. Simples.

Contact information

Email me here.

Visit The Confident Mother website.

Connect with me out on LinkedIn.

On Twitter @SherryRB.

Listen to the Confident Conversations podcast.

Course Curriculum

Designing your strategy - module 5
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